The BCG online case: format, scoring, and a 4-week prep plan.
The BCG online case is a 25 to 30 minute AI-run case delivered as the Casey chatbot in most offices. It's strictly linear, ends with a recorded 60-second video pitch, and screens most candidates before any human interview. This guide covers what to expect and how to prep in four weeks.
By CaseyPrep editors · Last updated
- Format
- Casey chatbot (linear)
- Length
- 25–30 minutes
- Questions
- 8–10 + video
- Video pitch
- 60 seconds
- Scoring
- AI + human review
- Prep time
- 2–4 weeks
What is the BCG online case?
The BCG online case is a pre-interview screen BCG uses to filter candidates before any human interaction. In most offices it's delivered as Casey, a chatbot-driven linear case. A minority of offices use the newer CCA or the legacy Potential Test.
It typically comes after the CV screen and before the fit/case interviews. Roughly two-thirds of BCG online case candidates do not advance — the online case is the biggest filter in the BCG funnel.
Why BCG uses an online case
BCG designed the online case to test the same skills a first-year consultant uses on a live client project: structured problem-solving, disciplined math, clean chart reading, and executive communication. Delivering it as a chatbot lets BCG screen 30,000+ candidates per cycle at consistent standards without burning partner time.
The formats you might see
- Casey (dominant): 25–30 minute linear chatbot with 8–10 questions and a 60-second video pitch. See the full Casey guide.
- CCA: Casey-style case combined with a longer cognitive block. See the CCA guide.
- Potential Test (retiring): The pre-Casey aptitude test. Still active in a handful of offices. See the Potential Test guide.
Check the invitation email from BCG's recruiting team — it names the exact format.
Walkthrough of a typical online case
- Prompt. A client and a decision, in about 100 words.
- Structuring. Open text answer laying out your framework.
- Quant. Three to five short numeric questions.
- Exhibits. One to three charts or tables — pull the insight, not the description.
- Synthesis. A short text or multi-select building toward the recommendation.
- Video pitch. 60-second recorded recommendation to the client.
What changes vs the in-person case
- No interviewer. No one clarifies the prompt or nudges your structure.
- Strictly linear. Every submit is final. No going back.
- Camera on. The recommendation is recorded and scored on both content and delivery.
- Machine-graded first. Only shortlisted candidates get human review.
The recorded video recommendation
Roughly one third of your overall score sits in a 60-second video. The winning structure: Recommendation → 3 reasons → 1 risk → next step. State the recommendation in the first five seconds. Skip preamble. Skip "so, in summary". Behave as if you're the consultant briefing the CEO — because that's exactly what's being scored.
5 mistakes that kill BCG online case candidates
- Poor math discipline. Chasing exact numbers instead of rounding fast.
- Ignoring exhibits. Describing the chart instead of naming the driver.
- Weak video recommendation. Burying the recommendation in the last 10 seconds.
- Over-structuring. Five buckets when three would land.
- Perfectionism. Spending 4 minutes on structuring and then rushing three math questions.
A 4-week prep plan
The plan below matches the HowTo structured data on this page — Google can surface it directly in AI Overviews.
- Week 1 — Format & fundamentals. Read this guide and the Casey guide. One untimed simulation. 20 min/day mental math.
- Week 2 — Structured cases. Two timed Casey simulations. Rewrite each structuring answer after review.
- Week 3 — Video & synthesis. Five recorded 60-second pitches on old case prompts.
- Week 4 — Dress rehearsal. Two full simulations under exact test conditions. Rest the day before.
Free practice options
CaseyPrep's free tier includes full timed Casey-format simulations with AI scoring and a coach report. Paid tiers unlock the full case library and analytics — see pricing.
Related: Casey chatbot · Online assessment hub · Pymetrics · Cognitive Test · CCA.
Frequently asked questions
It's the pre-interview case exercise BCG uses to screen candidates before any human interview. In most offices it's delivered as Casey — a 25 to 30 minute chatbot case ending in a recorded 60-second video pitch.