The Casey 60-second video: what to actually say
Structure, pacing, and the three mistakes that sink most video responses.
The video at the end of Casey is short, recorded once, and judged on substance plus delivery. Most candidates underprepare because the case itself absorbs all their attention.
The structure that works
Sixty seconds breaks cleanly into three twenty-second blocks.
0:00 – 0:20 — Recommendation. Lead with the answer. "I recommend the airline launch the low-cost subsidiary." One sentence, no preamble.
0:20 – 0:40 — Two supporting reasons. Pick the strongest two. Each gets one sentence with a number. "The price-sensitive segment is €1.2bn and growing 9% — larger than our current addressable market" and "Our existing fleet covers 70% of the new routes, so capital outlay is half of competitor entries".
0:40 – 0:60 — Risk and next step. One risk you'd manage, one concrete next action. "Cannibalisation is the main risk; I'd pilot on three routes before rolling out, and I'd want pricing-sensitivity research in the first 90 days."
Three common mistakes
Reciting the case. Scorers know what the case said. They're testing whether you can synthesise.
No numbers. A recommendation without a number sounds like an opinion. Even rough orders of magnitude help.
Hedging. "I would probably maybe consider..." reads as low conviction. State your view, then acknowledge the risk separately.
Delivery
- Look at the camera, not the screen.
- Speak slightly slower than feels natural — 60 seconds goes fast.
- One pause between blocks is fine and signals structure.
- Smile at the start. It loosens your delivery and lifts perceived confidence.
Preparation
Record yourself doing three different cases' video answers. Watch them back at 1.25x speed. You'll catch filler words ("um", "kind of", "sort of") that don't show up in the moment. Most candidates cut their filler rate in half after two recordings.
What scorers reward
Casey's video rubric weights structure, evidence, and clarity. It does not reward charisma. A clear three-block answer with two numbers beats a polished but vague pitch.
Keep learning
Related guides
- Ten Casey mistakes that cost the offer
The recurring patterns scorers flag — and what to do instead.
- Casey time management: where the 25 minutes go
A minute-by-minute budget for the Casey case so you don't run out of clock at the synthesis step.
- Casey case math drills that actually transfer
Six daily drills that target the exact arithmetic Casey throws at you under 60-second pressure.
Glossary
- BCG Online Case
The full online case interview format BCG uses to screen candidates before live rounds.
- Breakeven
The point at which revenue equals total cost.
Compare
BCG Casey vs McKinsey Solve (Imbellus)Side-by-side comparison of the BCG Casey chatbot case and McKinsey's Solve assessment: format, scoring, duration, and how to prepare.